How much does geofencing advertising cost?
Published industry rate guides put geofencing display ads at roughly $3.50 to $15 per thousand times your ad is shown, and $20 to $60 for streaming TV. You set the budget because it's bought by the impression, and a fence running only a few days pays a premium for that precision. A wider fence and a longer run bring the cost per thousand down, so the plan shapes the number too.
Can you geofence on Facebook or with Google Ads?
Facebook and Google Ads can aim ads at a location, though what they offer is geotargeting, a point on the map with a radius around it, rather than a true geofence. A radius reaches whoever happens to be nearby right now. A geofence captures the devices seen inside a specific building during a set window, like a conference hall over a weekend, and keeps reaching them for weeks after everyone's gone home.
Is geofencing legal?
No US law bans geofencing advertising outright, and the rules that do exist focus on sensitive places like health care. The geofence warrants in the news are court orders for account location histories, while ad campaigns buy audience pools where devices are counted, not personally identified. The ad reaches a place and a moment rather than a person, and a frequency cap limits how often one household sees it.
Does geofencing require an app or send push notifications?
No, geofencing advertising doesn't need you to have an app, and it doesn't send anyone a push notification. Those alerts need a business's own app and its users' opt in. We buy ordinary display, video, and streaming TV placements against advertising device IDs, so we handle aggregated audience data rather than anyone's identity. The audience exists because people granted apps location permission, and the opt out is resetting the phone's advertising ID.
How accurate is geofencing?
Geofencing accuracy comes down to the phone's location signal, which accuracy guides put within about 5 to 10 meters outdoors on GPS. That signal widens to about 30 to 100 meters in rural areas where cell towers carry it, and platform boundaries run looser. So shape matters more than size, because a fence drawn to the building footprint beats a dropped circle, and a dwell time filter screens out most passing traffic.
What is the difference between event and addressable geofencing?
Event geofencing captures whoever is physically inside a boundary you draw during a set window, and addressable geofencing starts from an address list instead. One catches who shows up, and the other reaches the households on a list, so nobody has to go anywhere for addressable to work. Each address is matched to its property boundary from county records rather than an IP address, and the fence holds at the household level.
How long does geofencing retargeting last?
Platform guides put the follow window at about thirty days after a device is seen inside a fence, and we set it to fit the moment. It's remarketing from a place a device visited rather than a website, and the ad follows the household across phone, tablet, and
connected TV. Most platforms can also look back and rebuild an audience from earlier visitors, and even that history stays a counted device pool.
How many people will a geofence reach?
A geofence reaches fewer people than the attendance number, because a device only joins the audience after clearing several filters. Someone had to carry a phone inside the boundary, an app had to have location permission on, and the phone's advertising ID had to show up where ads get bought. Each step subtracts, and owners can switch that ID off, so a venue can come up too small to serve.
How do you prove geofencing worked?
We prove it with a modeled estimate of lift rather than a headcount, and a conversion zone at your location does the measuring. It's a second fence that counts the exposed devices that show up and weighs them against a baseline that saw no ad. When the conversion is a gift, an application, or a call, we read lift in donation page visits, form fills, and calls from the exposed audience.
Is there a contract, and who owns the audience?
Yes, we work on a contract, because a geofence audience compounds over weeks and needs a full quarter to prove itself, and what's yours stays yours. We set campaigns up so your organization owns the ad accounts, and any address list you bring stays your property. On this service the audience is the deliverable, so ownership carries more weight here than on most campaigns.
