How much does streaming TV advertising cost?
Streaming TV advertising usually runs $15 to $65 per thousand plays of your spot, what the industry calls a CPM, and most local campaigns fall in the $30 to $50 range. Those are 2026 market rates, and you can check them with one search. You set the monthly budget, and a campaign can start modest and scale up once the results earn it.
What is the minimum budget for streaming TV advertising?
You can technically start streaming TV advertising around $500, since that's the published minimum on self serve platforms like Roku's and Disney's, but 2026 practitioner guides put the working floor for a local campaign closer to $1,500 to $2,500 a month. The difference is frequency, the platform minimum buys some plays, the working floor buys enough repetition to keep your spot in front of the same households.
Does streaming TV advertising work for nonprofits and local businesses?
Yes, streaming TV advertising works for nonprofits, contractors, banks, and any local organization that needs a whole community to know who it is. And if you're wondering whether your older donors or members even stream, they do, industry audience studies put connected TV use at roughly half of US adults 65 and up, and adoption runs higher still between 55 and 64.
Do streaming TV ads drive conversions or just awareness?
Streaming TV is an awareness and consideration channel first, so expect to see it in lifted branded searches and site visits more than in last click conversions. That's exactly why it pairs so well with
paid search, streaming creates the demand and search captures it, so if you already run Google Ads the two feed each other instead of competing.
How is streaming TV advertising measured?
We measure streaming TV by households reached, completion rate, and the lift in branded searches, calls, and site visits that follows, not by clicks, so the read is directional. Lift comes from comparing households that saw your spot with similar households that didn't, and your monthly report shows all of it. Give a campaign 90 days, one full quarter, before you judge it.
What is the difference between CTV and OTT?
OTT means video delivered over the internet, and CTV means that video playing on a television screen, so streaming TV is the plain English name for both. Either way your ad runs as a spot in the ad breaks of streaming shows, and unlike cable advertising, which buys a slot in a channel's schedule, streaming buys the specific households you want watching.
Which streaming services can I advertise on?
Hulu, Roku, Disney+, Peacock, and Paramount+ all carry streaming TV ads, and so does effectively any other ad supported streaming service. We buy programmatically, through the same digital ad buying systems agencies use, so you don't need a direct deal with any platform. Even Netflix sells ads now, though its reported direct minimums run near $500,000, which is why most organizations reach streaming audiences through an agency buy instead.
How targeted can streaming TV advertising get?
Streaming TV advertising can target down to the individual household. We start with geography, your county, your city, a ZIP code list, or a radius around each branch, then layer on traits like interests and giving behavior. And if you have a donor, member, or customer list, we can match it to households too, counted, not personally identified, and it stays yours.
Do I need a commercial to run streaming TV ads?
You don't need a commercial already made, though every campaign does need a 15 or 30 second spot by launch. Footage you already have often cuts into one, and it costs less than most people expect, Wyzowl's 2025 survey found 41 percent of marketers spent under $5,000 on their first video ad. We don't produce video in house, but we'll help you scope the simplest path to a spot that works.
Is there a contract, and what stays mine?
Yes, we work on a contract, because streaming TV needs a full quarter to prove itself, and what's yours stays yours. We set campaigns up so your organization owns the ad accounts, your matched donor, member, or customer lists stay your property, and every monthly report names the apps and networks your ad ran on. The media buy itself carries no season minimums.
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